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Rs. 8500 per sft.. @ Madinaguda is too high!

  • Things to consider – project design‌, elevation‌, specifications, amenities
  • Purchase only if it’s irresistible
  • Builders must be vigilant
  • Buyers must think twice before taking a decision

(King Johnson Koyyada)

Before launching a new project anywhere, an intelligent developer will first examine the rates in the surrounding areas. They estimate the price escalation upon completion of the construction, before arriving at the offer price of his/her project. In addition, the final cost of the flat is determined by taking into account the value of the land, construction cost, permission fees, marketing costs, rising construction cost, and some profit. But, sometimes few builders treat it differently. When buying a flat in one such project, you should think twice and make a final decision.

For instance, Madinaguda area, especially the main road, is witnessing a lot of activity these days compared to 10 years ago. Though not as much as it was anticipated, the area has developed commercially as well. The flat prices within a radius of 1-2 km in this area, are being pegged at Rs 4,500 to Rs 5,000 per sq.ft. In the gated communities of Miyapur and Chandanagar, the cost is Rs 6,000 per sq.ft. Some reputed companies with good experience in the Hyderabad market are selling flats at an additional price of Rs 500 per sq.ft, depending on their brand value. But it is learned that some construction companies are trying to sell the flats at a whopping Rs 8,500-Rs 9,000 per sq.ft in this area. If a right rate is not offered in an area, it will have a negative impact on the surrounding market in the locality. This has already been proven in many parts of Hyderabad.

A few years ago, Aparna Group started selling flats in their project called Aparna One on the old Mumbai Highway for an unprecedented price of Rs 10,000 per sq.ft. The company announced that the project specifications, elevation and amenities were way better than the existing projects. Based on the project specifications, a few buyers have purchased flats. However, the project has changed the mindset of builders who are building apartments in the surrounding areas. Those who were selling flats between Rs 4,000 and Rs 5,000 per sq.ft in areas like Shaikpet, OU Colony, Secretariat Colony, Puppalguda, Nanakramguda and surrounding areas, have hiked the prices by Rs 1,000 to Rs 2,000 at once. With this, buyers have significantly reduced. Thereafter, it took a long time for these builders to increase their sales.
The situation is similar around APPA Junction. Some builders raised rates, believing the market was improving even during the Corona pandemic. As a result, sales plummeted and the situation deteriorated such that the flats could not be sold even after completion. With no major price appreciation, many builders started selling out for whatever price that came their way. It should be noted that even if the flats are sold at an inflated rate, the interest burden on the builders will increase every month if they fail to sell the flats. Therefore, the main goal of intelligent developers should be to sell their property at the right rate in a timely manner and exit the project. Getting greedy and selling at a higher price is not always advisable. If there is a price hike, small flats will be sold. But, the tale of bigger flats is different altogether as with increase in overall cost, the buyers will start rethinking about their decision. Do you know how?

* Buyers will consider moving to a better location or project which is within their budget. Rather than purchasing a three-bedroom flat for Rs 1.5 crore, they will try to purchase flats in the RERA approved projects under 100 percent payment schemes from reputed builders in areas like Kondapur, Tellapur, Kollur and Kokapet. Therefore, if a builder decides to hike prices, he/she might suffer losses rather than earning profits.

Developers must be careful

If anyone is trying to sell flats for Rs 8,500 to Rs 9,000 per sq.ft in Madinaguda, the local builders should consider it as a great opportunity. Since their price is low, one should try to sell their property as soon as possible rather than raising the price on the lines of big projects. They must be realistic, rather than competing with major builders. They must not assume that if they increase the price on par with major projects, buyers will not hesitate to purchase flats in their project. It is nothing but suicidal and might not be able to sell their flats in time.

Are you buying?

Buyers should examine the specifications of the project before buying flats for Rs 8,500 to Rs 9,000 per sq.ft which is higher than the existing market rate. Thorough consideration of specifications, elevations, landscaping, amenities, project design etc, should be done. At the same time, one has to look at what other projects are offering in the location. They should pay a higher price, only if one thinks that he/she will lose a great opportunity in case of not buying property in the said project. Otherwise, it is better to go a little farther and buy a flat in a better, cheaper project.

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