Digital marketing plays a significant role in marketing of realty projects as buyers want to know more about a particular product and seek urgent answers to their queries. In this backdrop, digital marketing plays the crucial role as it reaches many in less time.
During the past 10 years, the expenditure incurred by companies under digital marketing increased from Rs 2000 crore to Rs 36000 crore. For the past several years, the digital marketing is on the rise. The digital marketing is different for realty sector and other sectors. However, on the whole the digital market emerged as the latest trend.
One of the features of the digital market is clearing doubts of customers through Chat Bat. It is one of the favourable aspects of the digital marketing. However, there is another view that digital marketing is no panacea for all ills. It is meant for specific persons. The digital marketing is said to be not suitable for the marketing of medium projects and marketing of properties using virtual and augmented reality. Luxury residential properties and commercial properties reach vast majority through online. Therefore, builders are supposed to devise marketing strategies suitable for various categories of customers, according to experts.
