Gold… just hearing this word makes women’s hearts flutter. In Indian culture, the connection between gold and women has always been very special. However, there has been a noticeable shift in the mindset of women who once had a deep fondness for gold. Yes, instead of purchasing gold, today’s women are now choosing to invest that money in real estate. With the price of 10 grams of gold nearing one lakh rupees, women are now saying “No to gold, home is where the heart is.”
In Indian tradition, gold holds immense significance, especially for women, who have always had a special fondness for it. Adorning themselves with gold is considered an integral part of the culture. Moreover, gold is often seen as a form of wealth or asset. This is why many women not only wear gold for decoration but also invest their money in it. Along with the stock market, many women traditionally invest in gold. However, a noticeable shift is happening now. The mindset of women, who once believed that having money meant buying gold, is changing. Today, women are choosing to invest their savings in the real estate sector, which offers higher returns than gold.
In recent times, women have been increasingly investing in real estate instead of gold. They are growing as independent homebuyers and investors. The price of gold is skyrocketing, with the cost of 10 grams of gold nearing one lakh rupees. However, experts in the business sector predict that gold prices may not increase significantly in the future. As a result, women believe that while the value of gold may grow slowly if kept at home, investing in real estate leads to quicker appreciation of their investment. This shift in investment preferences is evident, with more women viewing real estate as a viable investment option rather than just buying gold. According to real estate marketing experts, the number of women purchasing homes solely for investment purposes, in addition to those who wish to buy homes to live in, is steadily increasing.
However, a significant percentage of women are showing interest in investing in properties with a lower budget. Currently, the real estate sector in Telangana has slowed down to some extent. Specifically, the construction sector in Hyderabad has been struggling for the past year and a half, but it is gradually recovering. At the same time, the price of gold has surged significantly. Therefore, women are now considering investing larger sums of money, sometimes even taking bank loans, to buy a house or land rather than investing in gold. Real estate experts believe that the relatively affordable home prices in Hyderabad are also playing a role in this trend.
Data shows that many women are now selling gold, which was purchased at lower prices in the past, and investing the proceeds in real estate, taking advantage of the current market conditions. This shift reflects how today’s women are proving that they are not only making smart choices when it comes to their homes but are also dominating the choice of property investments.
