REG News
Punjab: GB Realty has announced a luxury residential project on Airport Road, Mohali, in collaboration with global luxury watch and jewellery brand Jacob & Co.
The developer is positioning it as Punjab’s first Jacob & Co.-branded residences, marking its entry into the branded housing segment.
The project, associated with the name Salman Khan Residences, involves a planned investment of approximately ₹2,400–2,500 crore, including over ₹1,000 crore for land acquisition. The remaining investment will go towards construction, development and related expenses.
Gurinder Bhatti, Founder and Managing Director of GB Realty, said the collaboration combines Jacob & Co.’s international design influence with the developer’s expertise to create a distinctive luxury living destination in the Chandigarh–Mohali–Panchkula region. The project forms part of GB Realty’s broader expansion strategy across North India.
The company plans to invest over ₹5,000 crore over the next three years and aims to scale its cumulative investment to approximately ₹10,000 crore over five years.
Of this, around ₹3,500 crore is earmarked for luxury and ultra-luxury residential developments, reflecting the company’s focus on premium housing and the growing branded residences segment.
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