Not only did the Indians but also people from other nations dream of owning a property in Dubai, which is the destination for people seeking a luxurious lifestyle. Because of the high demand, the Dubai real estate market is galloping. In the first six months of the current year, the total value of transactions was 177 billion dirhams. These developments became a boon for real estate agents. At least 35,000 people work as agents in Dubai’s real estate market. Only some of them are licenced. In the bright real estate market of Dubai, the lives of real estate agents are not shining their best. A peep into their lives indicates how difficult and hard their lifestyle is. Hardship, a busy life, and making phone calls to the point of exhaustion symbolise their lives. There is also success in their struggle for existence. Also, there is despair in their lives.
There is stiff competition among 35,000 real estate agents. In a way, they engage in a war with one another. They do not have a stable income that they can receive every month. They earn only commissions on sales. Their income is dependent on the deals they make. They would have to work months together to complete one transaction. Once they complete the transaction, they earn a commission, and their difficulties are over.
Tunisian woman Nesraine Byled felt that rewards brought recognition to the work of real estate agents. She reached Dubai in 2020, during the pandemic situation. In the early days, she had to struggle a lot to gain a foothold in the market. She claims to have only one month to sell a property whose value is 8 million dirhams. In case she failed to sell it before the deadline, her name would be struck down from the list of agents, she said, recalling her travels. At last, she managed to sell the property within the stipulated time. She said she represented both the buyer and seller. She disposed of properties worth 100 million dirhams. After that, she did not look back.
Senior Property Consultant Aya Saad Abdul Munem, who has been working for over six years with D&B Properties, shared his experience as follows: “Real estate sales are a hard task. I conduct Zoom meetings until 2 a.m. with international clients. Because of the difference in time zones, he has no alternative except working in the same fashion. Sincerity and commitment are the four pillars of his success,” he said, commenting on his work. Many people want to gain access to the market, which is riddled with severe competition. One can find the agents at any property launch event. They wear good hairstyles, sport a groomed beard, and dress neatly. Even girls are trying to barge into the sector. They try to attract new customers with their glib tongue. Buyers regard real estate with contempt. The other side of the coin is that many feel that the profession is one of the worst professions. Dubai real estate agents’ condition is atrocious, and the profession ranked number four among the worst ever professions, according to a survey conducted by Insight Discovery CEO Nigel Sillitoe.
The agents, with an eye on success, adopt different strategies and forge ahead. They have been adopting different digital innovation techniques. They also use Instagram to reach out to buyers across the globe. They also employ Tik Tok videos. Their daily route is almost the same. They start the day with a workout. They gather at new launches of properties and work hard to trace the clients. They take care of property transfers and other work and reach the local trustee office.
Saina of Iran has said that she believed in the axiom that knowledge is power. The knowledge is required not only to understand new launches and trends but also to understand the requirements of clients. Each agreement is like a roller-coaster ride. Every action here is akin to dancing, according to Stamp Real Estate founder Imran Amzad Chowdary. According to him, after deliberations held for over several months, the transaction of sale agreement would reach a head. Balancing work and life would be a real challenge. Those who look from the outside find the lives of the agents to be total and balanced. If a real estate agent describes his life as stable, healthy, and balanced, it is not true, remarked Sofia.
In the real estate sector, it is essential to have good ties with clients. Maintaining good rapport is tantamount to sowing a good garden. The seeds sown today would yield results, though not instantly, but after a long time. One has to wait and watch for a long time with patience and interest. The relations would translate into valuable transactions, she remarked.
“I give utmost value to having ties with clients. Losing a deal would cause less loss compared to losing a valuable client. A satisfied client is not a mere transaction. The client may turn out to be capital in the future for the business of real estate. The satisfied client may refer our names to other clients,” she said.
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